Dubai Shopping Festival (DSF) 2014 & 2015

  |   Projects

When Brag, a famous event management company for the Dubai Tourism Department wanted a creative and sustainable solution for Dubai Shopping Festival’s Market Outside the Box (Market OTB – a 10 day outdoor community event), our repurposed containers were the answer.

Burj Park , the open ground next to the Burj Khalifa turned into an al fresco setting for 22 containers of 20 and 40 feet which we transformed into a kaleidoscopic marketplace of colourful cafeterias, kiosks and retails outlets to house the many sustainably produced fashion, food and beauty products featured at Market OTB. Large side opening windows which serve as both delivery counters for customers to grab their goodies from and awnings to protect visitors from the mid-day Dubai sun were added to some units to suit the design requirement of participating brands and outlets. For most retail outlets we installed their containers with glass doors that also worked as window displays- now that’s smart!